Overall, how satisfied are you with Virgin Atlantic?
Frequency 
Percent 
Valid Percent 
Cumulative Percent 

Valid 
Completely Dissatisfied 
3 
.9 
.9 
.9 
Somewhat Dissatisfied 
10 
3.0 
3.0 
3.8 

Somewhat Satisfied 
66 
19.5 
19.5 
23.4 

Completely Satisfied 
259 
76.6 
76.6 
100.0 

Total 
338 
100.0 
100.0 
Descriptive Statistics
N  Mean  
Rating: Delivers your luggage in good condition  338  8.5503 
Rating: Gives you confidence your luggage will get there  338  8.4527 
Rating: Gets your luggage there when it should  338  8.3817 
Rating: Provides the service it promises  338  8.2633 
Rating: Is a firstrate company  338  8.2219 
Rating: Knows where your luggage is at all times  338  8.2160 
Rating: Treats you as an important customer  338  7.6302 
Rating: Gives customized service  338  7.3284 
Rating: Helps you solve your business travel problems  338  7.2959 
Rating: Works as part of your team  338  7.2160 
Rating: Understands your business travel needs  338  7.1953 
Rating: Is competitively priced  338  6.8846 
Rating: Communicates with you regularly  338  6.2663 
Valid N (listwise)  338 
Respondents
The crosstab and chisquare result is presented below. The result shows that none of the respondents who are Owner/partner/proprietor none of them are neither completely dissatisfied nor somewhat dissatisfied while 20.8% are somewhat satisfied and 79.2% are completely satisfied. From respondents who are Sr. management/CEO/President/Vice President/CFO, none are completely dissatisfied, 5.7% are somewhat dissatisfied, 28.6% are somewhat satisfied and 65.7% are completely satisfied. From respondents who are Manager/Supervisor – travel arrangements, 2.1% are completely dissatisfied, 3.5% are somewhat dissatisfied, 18.2% are somewhat satisfied and 76.2% are completely satisfied. From respondents who are Nonmanagerial personnel – travel arrangements, none are completely dissatisfied, 5% are somewhat dissatisfied, 25% are somewhat satisfied and 70% are completely satisfied. From respondents who are Analyst/planner/technician/designer/other professionals, none are completely dissatisfied, none are somewhat dissatisfied, 17.5% are somewhat satisfied and 82.5% are completely satisfied. Finally, from respondents who are Security/receptionist/admin, none are completely dissatisfied, 1.8% are somewhat dissatisfied, 14% are somewhat satisfied and 84.2% are completely satisfied. The chisquare result shows that chi2(15)=11.530, p=0.714>0.05 which connotes nonrejection of the null hypothesis that there is an association between satisfaction and respondent’s occupation title. Therefore, we conclude that there is no significant relationship between satisfaction and occupation title. ChiSquare TestsValue  df  Asymp. Sig. (2sided)  
Pearson ChiSquare  11.530^{a}  15  .714 
Likelihood Ratio  14.026  15  .524 
LinearbyLinear Association  2.764  1  .096 
N of Valid Cases  319 
Descriptive statistics
Descriptive StatisticsOverall, how satisfied are you with Virgin Atlantic?  N  Mean  
Completely Dissatisfied  How would you rate the price  3  2.3333 
How would you rate the quality  3  2.3333  
Valid N (listwise)  3  
Somewhat Dissatisfied  How would you rate the price  10  5.1000 
How would you rate the quality  10  5.4000  
Valid N (listwise)  10  
Somewhat Satisfied  How would you rate the price  66  5.6515 
How would you rate the quality  66  6.9848  
Valid N (listwise)  66  
Completely Satisfied  How would you rate the price  259  7.2317 
How would you rate the quality  259  8.3900  
Valid N (listwise)  259 
The result shows that price and quality rating progress as the level of satisfaction progresses. We observe that average ratings of the price for completely dissatisfied customers are 2.33 while the ratings for somewhat dissatisfied clients improve significantly to 5.1 and ratings for somewhat satisfied client increases to 5.65 and for completely satisfied clients, average price ratings are as high as 7.2. similarly, that average ratings of quality for completely dissatisfied customers are 2.33 while the quality ratings for somewhat dissatisfied clients improve significantly to 5.4 and ratings for somewhat satisfied client increases to 6.98 and for completely satisfied clients, average quality ratings are as high as 8.39. We can see from the result that there is a significant improvement in ratings as the level of satisfaction progresses. Thus, I recommend that the management should explore all means that will improve consumer satisfaction.